Establish close relationship with local media and KOL · Update and prioritize local media and KOL list frequently, have deep understanding of key influencers in local press and online environment · Keep close contact with and feed the interest for home furnishing to local media and KOL via frequent visit, news launch or special range experience, greetings, business lunch, social activities etc Secure good exposure of IKEA brand in local market · Execute national PR action locally well with deep understanding and relevant local insight analysis · Secure good and strong brand image related to event from both visual and copy perspective Bridge the inside (store & SO PR) and outside (society) · Sharing latest national and local news of IKEA with local media and KOL. Make the outmost of global PR material and national approach, including social- and environmental issues. Take especially good care of core business as stated in Business plan and create messages around quality, low price, design function and sustainability. · Sharing latest trend and news around life >